BudgetKitchens.co.uk – E-Commerce
Project Overview
BudgetKitchens.co.uk is a UK-based retailer offering affordable kitchen solutions. AdanWeb created a robust WooCommerce site with a performance-first design and deep SEO integration to help them rank against larger competitors.
The Challenge
Competing in a saturated market against well-established kitchen retailers, BudgetKitchens needed a high-performing site that could outrank competitors with better budgets.
- Low domain authority
- Poor mobile usability
- No previous product metadata or structured SEO
- Thin content across product categories
The Solution
AdanWeb delivered a custom WordPress WooCommerce site with:
- Mobile-optimised theme and conversion-focused layout
- SEO-rich product pages with keyword-optimised copy, schema markup, and tags
- Built-in FAQs, finance calculator, and trust-building components
- Internal links to category pages and blog content for crawl depth
- External link to Trustpilot for credibility and brand reputation
- Structured XML sitemap + Google Search Console integration
Indexed 50+ products within first month and began ranking for long-tail keywords such as “cheap handleless kitchen units UK” and “budget kitchen cabinets with delivery.”
Key Features
Custom header menus for better navigation UX
Product attributes tied to filters (style, finish, pricing)
SEO-optimized product titles and meta descriptions
Category-based content blocks for long-tail keywords
Fast-loading mobile views with sticky CTAs
Results
– Indexed over 50 SKUs in Google within 30 days
– Organic traffic grew 140% in first quarter
– Shopping cart abandonment rate reduced by 28%
– Ranked for “cheap kitchen units UK” and similar mid-competition phrases
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